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  • Turn back time—one drop at a time ⏳✨ Crafted for skin that demands a little extra TLC, this face serum with anti-ageing properties, helps preventing the appearance of wrinkles acting on the elasticity and flexibility of the skin. It has a plumping and firming effect and improves skin complexion, as well as protecting from harmful environmental aggressors. Simply apply just 2–3 drops after cleansing — preferably in the evening— and let the nourishing formula absorb into your skin. Pro tip: Follow with your favourite moisturiser for even deeper overnight hydration! Ideal for mature skin types or anyone wanting to slow down visible signs of ageing, this serum makes youthful-looking skin accessible and luxurious. Ready for radiant transformation? Tap the link in our bio to get glowing tonight ✨ #SoftandCoGlow #antiageingserum #skincareroutine #beautysleep #glowingskin #youthfulcomplexion
  • 💝 Mums To Be Pamper Pack – pure pregnancy bliss! 💝 Created with love for all the mums-to-be out there 💚 Our Mums To Be Pamper Pack is the ultimate self-care bundle to nourish, soothe and protect your skin throughout pregnancy. What’s inside? ✨ Rich Hypoallergenic Cream ✨ Anti-Blemishes & Anti-Stretch Marks Dry Oil ✨ Eye Contour Serum ✨ Hydrating Body Cream —all vegan, gentle, and suitable during pregnancy 🌿 💬 Whether it’s a thoughtful gift or a well-deserved treat for yourself, this set is perfect for those precious me-time moments 💫 🎁 Don’t forget to use our 25% discount! 👉 Follow our Instagram page and send us a DM to receive your exclusive code — ready to use at checkout 🛍️ #skincareroutine #mumstobe #vegan #skincareproducts #discount
  • SKIN TIP 💡: Got very dry skin? Avocado oil is your new best friend 🥑 If your skin’s feeling tight, flaky, or just thirsty — try adding avocado oil to your routine. It’s rich, soothing, and made to deeply nourish even the driest skin. Here’s why we love it: ✔️ 100% vegan ✔️ Super moisturising & emollient ✔️ Perfect for very dry or sensitive skin ✔️ Ready to use – no mixing needed Use it solo or mix a few drops into your daily moisturiser for an extra hydration boost ✨ 👇 Know someone who struggles with dry skin? Tag them below or DM us if you have a question — they’ll thank you later 💚 #skincareroutine #vegan #veganskincare #avocadooil
  • 25% OFF everything — this month only! ✨🧴 We’re treating you to 25% off our full skincare range — no catches, just glow ✨ 💚 100% vegan 🌿 Packed with natural ingredients 👨‍👩‍👧‍👦 Made for the whole family Want the code? 👉 Follow us 👉 Tag a friend who needs a skincare refresh 👉 DM or comment on this post “Soft and Co” and we’ll send you your exclusive discount 🫶 🗓 Offer ends on 31 July at midnight — don’t miss it! Now’s the perfect time to try something new or stock up on your favourites 💫 #skincare #discount #veganskincare #discountcode #naturalskincare
  • ✨ Say hello to clean, calm, and cared-for skin ✨ Our Foam Cleanser is your new everyday essential — gentle yet powerful enough to remove makeup and daily impurities from your face and eyes 💧 🌿 Suitable for sensitive skin 💦 Hydrates & helps regenerate your skin 🛡️ Protects and soothes for that soft, calm feeling 🌞 Perfect for daily use, morning and night Because cleansing shouldn’t strip your skin — it should nurture it. 💚 #foamcleanser #skincare #vegan #dailyroutine
  • 🌿 Moringa Oil – Pure, Potent & Vegan 🌿 Say hello to your new skincare essential! ✨ 💚 Rich in antioxidants & anti-inflammatory properties 💚 Perfect for sensitive skin 💚 Helps repair and soothe skin affected by eczema & psoriasis 💚 Ready-to-use for direct dermic application No additives. No nonsense. Just natural healing. 🌱 #MoringaOil #VeganSkincare #sensitiveskincare #eczemarelief #psoriasis #naturalskincare

Soft & Co. where beauty is an experience and your skin is our passion

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